David Bowie Blackstar Web App
Project Type: Visual Design, Music Marketing
I was really sad to hear about David Bowie’s passing and I’m grateful that I got the chance to even touch one project of his. I liked working on this project because it took a different direction than his other album artwork. The star logo on the album cover is his name in a star visual language that was created just for this campaign.
Inspiration
Gathered inspiration from the branding and came up with a couple of animations as a possible direction for the app. I worked closely with the engineer to create these animated graphics for the teaser site.
Phase 1.
This was a Teaser page with one of the animations above that included a countdown so fans knew when to come back for the big reveal!
Phase 2.
Fans could select photos from their Facebook or Instagram account, use their webcam, or upload a photo from their desktop
Users could choose one of the stars as a mask on top of their photo.
Lastly, they could upload to the social network of their choice and tag it with #ImABlackstar to appear in the Blackstar Galaxy when they visited the page.
If a fan came back to the site they could toggle between the app and the galaxy view by clicking on the star in the top left corner if they tagged their photo with the #ImABlackstar hashtag.
Credits
Creative Director & Design: Karen Pedroza
Engineer: Matt Peterse