I’m a multidisciplinary Creative Director with a background in developing bold, best-in-class creative and a healthy obsession with making it perform. My latest adventure was at Splice, where I led creative direction for viral campaigns, platform launches, and brand moments that blended storytelling, strategy, and scroll-stopping design.
Before that, I brought the magic to Outschool, leading campaigns across brand and performance channels, always pushing to innovate through the marriage of art and data.
Whether I’m directing big ideas or fine-tuning the details, I believe the best creative doesn’t just look good, it works hard.
Some of the things I can do:
Creative Strategy • Creative Direction • Team Growth • Brand Design • Marketing Campaigns • Visual Design • People & Project Management • Innovation • Product Art / Key Art • Expert Dog & Cat Lover
Notable Partners & Projects
Netflix • Disney • FOX • Warner Brothers • Columbia Records • Hulu • Paramount • Universal Pictures • Sony • Adele • Beyoncé • Bruce Springsteen • Daft Punk • Pharrell Williams • David Bowie
What I’m Great At
Creative Strategy
I don’t just toss out cool ideas—I build strategy-backed creative that performs. From Splice’s low-effort, high-return ad that hit $0.02 per profile visit, to Outschool’s rebrand that generated $150K in sales and reached 10M+ eyeballs, my work is rooted in results. It starts with research, market and competitor deep dives, and historical campaign audits. Then I map a creative testing roadmap based on what your audience actually cares about, not just what your brand wants to say.
Creative Direction
Once the vision’s locked, I get the whole machine moving. I lead cross-functional teams across design, copy, product, and growth, wrangling feedback, solving real business challenges, and keeping everyone aligned without burning out the humans behind the work. Need me to dive in and design something myself? I’m hands-on when the moment calls for it. Past lives include leading visual direction for Netflix, steering full campaigns for Splice, and rolling out inclusive creative for Outschool across every touchpoint from taxi cabs to Times Square.
Branding & Marketing
I’ve helped shape brands across entertainment, music, education, and tech, blending soul, smarts, and strategy into every touchpoint. From launching Splice’s in-DAW integration with Studio One to rolling out multichannel campaigns with 4M+ reach, I build work that connects and performs. When I’m not driving campaigns, I’m dreaming up new ways to work smarter, whether that’s using AI to automate, developing tools for the team, or finding faster, weirder ways to bring good ideas to life.
Leadership
I build and mentor creative teams that deliver killer work and love working together. From developing project frameworks that streamline workflows to negotiating better freelancer rates, I lead with empathy, clarity, and a healthy dose of irreverence. Whether it’s a full-time squad, an external agency, or a ragtag crew of freelancers, I help teams move fast without breaking trust.
My goal is always the same: build a space where creativity thrives and people actually want to stay.