Résumé

Outschool 2021 - Present

Creative Lead

Creative Strategy • Creative Direction • Visual Design • Brand Art Development • Management • Motion • Integrated Marketing • Innovation • Illustration • Prototyping

• Lead all creative efforts for omnichannel marketing for paid and unpaid initiatives, including print, OOH, digital, landing pages, ads, social, and CRM.

• Give design direction to agencies, creative strategists, designers, video editors, and copywriters.

• Work with cross-functional stakeholders on creative strategy and direction for campaigns and ad-hoc creative efforts

• Work on DEI in creative imagery across the company

Netflix 2017 - 2022

Creative Director

Creative Strategy • Product Art Development • Game Art Development • Branding/Brand Design • Management • Motion • Marketing Campaigns

• Provided creative direction to teams of designers to develop high-quality, data-informed creative on titles for the APAC market.

• Worked in tandem with key stakeholders to work on campaigns, brand design/development, and game artwork for both in-house and outside partnerships.

• Worked with the PR team & internal stakeholders to launch an Editorial Global Launch Campaign.

• Creatively brainstormed and concepted branding for external facing creative for Apple & Google stores.

• Created & defined tools, processes, and templates for designers coming into the department for an easier transition into the work. 

Creative Director - Creative Studio

Product Art Development • Key Art Development • Management • Motion • Marketing • Innovation

• Provide creative direction to multiple teams of  freelancers to develop high quality, data informed creative on titles for global markets: U.S., APAC, LATAM & EMEA.

• Work in tandem with key stakeholders to provide feedback and design direction to cross-functional partners & agencies.

• Conceptualize and brainstorm innovation projects based off consumer insights and focused for the APAC market. 

• Interview and provide feedback on candidates applying for positions within the department. 

Creative Director - Innovation & A/B Testing

Innovation • Visual Design • Management • Motion 

• Managed external agencies to develop high quality creative on various data-informed tests for global markets.

• Worked in tandem with key stakeholders to provide the highest quality creative.

Senior Art Director - Innovation & A/B Testing

Innovation • Visual Design • Management • Motion 

PXL 2017

Senior Art Director

Visual Design/UX • iOS App Design • Management • Marketing 

• Art directed and designed best-in-class creative for numerous films and pitches. 

• Brainstormed ideas and put together pitch decks for film studios. 

• Interviewed and helped hire candidates for positions in the department. 

• Mentored interns and temps on numerous projects.

Sony Pictures Entertainment 2016 - 2017

Senior Art Director

Innovation • Motion • Mentorship • Marketing 

• Provided art direction & design for original series and partnerships for digital campaigns and print.   

• Mentored & provided creative direction to intern and associates on numerous projects.

Columbia Records 2009 - 2016

Digital Production Manager (Creative Director)

Management • Visual Design/UX • Innovation • Web Development • Marketing

• Wearing multiple hats, provided conceptual thinking, design, and delivery of all requests across multiple departments.

• Mentored, managed and grew a team of designers and developers.

• Established creative workflow managing end-to-end of in-house and external developers, designers, temps, agencies, and interns.

• Instituted and kept control of the budgets; negotiated fees with external agencies and developers.

• Lead multiple initiatives within the company (i.e. responsive design across mobile, tablets and desktop), analytics, and metadata.

• Managed expectations of cross-functional partners, artist management & artists in a fast-paced environment.

• Managed the QA process with developers to ensure quality.

Art Director / Project Manager

Visual Design/UX • Innovation • Web Development • Marketing • Management

• Brainstormed, wireframed, designed and developed creative solutions for design-related requests.

• Interviewed, hired, and mentored interns with their development of end-to-end projects. 

Digital Design Intern

Visual Design • Web Development • Marketing