Adele 25 / Integrated Campaign

Project Type: Visual Design, Integrated Marketing

The latest Adele release was very exciting for me. I was fortunate enough to work on the 21 campaign and knew that the 25 campaign would be amazing! Over the course of the release, I worked on banner sets for different partners, multiple one-off pages, and an email blast. This campaign took place over two weeks. The most shocking part for me as a designer is Adele’s management decided to not use the cover artwork and use a simple monochromatic color scheme instead. It was a nice approach versus using the artwork over and over again.